Hello. 

Hi, I’m Pep Sayabath. Im a Design Leader with 15+ years’ experience delivering digital transformation, product strategy, service design, CX and UX across banking, insurance and retail.
Proven track record leading cross-functional teams, embedding customer insights into strategy, and achieving measurable business outcomes. Entrepreneurial experience founding and scaling Oddest Watches, taking a product from concept to market in under 12 months. Expert at aligning vision, customer needs and business goals to accelerate delivery, optimise journeys and grow design capability.

Product strategy and design 

Hello, I’m Pep Sayabath. I’m a designer (CX, UX, UI and Product) with over 15 years in the industry. I’ve worked in start ups, agencies and client side here in Sydney and the UK. 

I’m an end-to-end designer. From developing strategies, undertaking research, conducting workshops to execution and delivery. A broad generalist that’s data driven.

I believe that understanding customer needs is good for business, feel free to reach out.

Hello.

Hi, I’m Pep Sayabath. Im a Design Leader with 15+ years’ experience delivering digital transformation, product strategy, service design, CX and UX across banking, insurance and retail.
Proven track record leading cross-functional teams, embedding customer insights into strategy, and achieving measurable business outcomes. Entrepreneurial experience founding and scaling Oddest Watches, taking a product from concept to market in under 12 months. Expert at aligning vision, customer needs and business goals to accelerate delivery, optimise journeys and grow design capability.